This year’s 1887 Strikes Day of Giving Campaign is scheduled for March 25-26.
Florida A&M University (FAMU) struck gold twice for its 2020 Day of Giving campaign.
During the 1887 Strikes, inaugural Day of Giving campaign, the FAMU University Advancement team raised $213,256.72 from 1,415 donors during 1,887 minutes of fundraising.
On January 28, the “1887 Strikes” Day of Giving received a gold award in the Council for Advancement and Support of Education (CASE) Southeast District contest in the Fundraising Pivot category.
“The success of this campaign, coming when it did, is remarkable. Our students really needed assistance and our alumni and supporters stepped up,” said Shawnta Friday-Stroud, Ph.D., vice president of University Advancement and executive director of the FAMU Foundation, whose team led the effort along with the support of the Office of Communications and Information Technology Services. “It’s also gratifying for the team to be recognized for a job well done.”
According to the entry nomination, FAMU planned for its Inaugural Day of Giving for April 30 – May 1, 2020 to fundraise for FAMU Rising and the FAMU National Alumni Association (NAA) Save Our Students Fund.
The campaign was planned for 1,887 minutes to coincide with the year FAMU was founded. On March 12, 2020, the Development Team met with the Council of Deans to promote the Fangs Up Campaign fundraising for two main initiatives, FAMU Rising and FAMU NAA.
On March 19, 2020, a week later, the entire campus moved to working remotely.
“We honestly did not know how we would move forward with Day of Giving,” the team said in its nomination. In consultation with their partner, EAB, the team decided to move forward with Day of Giving with a renewed focus.
“We changed the title to 1887 Strikes and added FAMU Cares, an emergency fund created to help students get home and purchase laptops to continue their education,” said Kimberly Hankerson, assistant vice president University Advancement. “We were unable to launch mail and email 30 days prior as planned, so we started communication 1-week prior to the kick-off event.”
Hankerson is grateful for the generosity of the Rattler community.
“We thank our FAMUly for support our students,” she said. “Now, we need our FAMUly to help us do it all over again for this year’s 1887 Strikes Day of Giving Campaign, March 25-26.”
