Back to The Yard Scavenger Hunt seeks to address the racial wealth gap.
By Kylah Thompson
Chase Bank hosted a Scavenger hunt at Florida A&M University’s Will Packer Performing Arts Amphitheater to share resources for financial health Friday, November 12.
This event, which falls under the umbrella of their “Back To The Yard” campaign, is rooted in Chase’s aim to help college students become more financially aware. Charice Hall, head of marketing for Diversity and Inclusion at Chase, said it’s never too early to talk about making informed financial decisions, and Chase wants to help college students on their journey.
“Back to the yard is Chase’s commitment to HBCU students,” Hall said. “We want continued prosperity for young people when it comes to financial health.”
The COVID-19 safe scavenger hunt, themed “Surviving and Thriving” allowed students to race to 10 checkpoints for a chance to win “Back to the Yard” gear and prizes.
According to the 2019 Survey of Consumer Finances (SCF) administered by the Federal Reserve, Black Americans have access to the least amount of wealth compared to most other racial groups in the country. Hall said Chase wants to help close the racial inequality gap by equipping students with tools for success.
“Chase wants to set up the next generation to be further along than the last,” Hall said. “We have many tools and resources at your disposal whether or not you bank with us.”
Chase offers free tools on its website including Autosave, Budget-builder, and Credit Journey. These tools provide an easy way to begin saving money, tracking personal spending habits, and the ability to check current credit standing. Students can also take advantage of free meetings at physical Chase locations to discuss financial goals.
Sandler Fleurima, a student volunteer for the event, emphasized how beneficial Chase’s resources have been for him.
“Banking is a serious matter,” Fleurima said. “I appreciate Chase for making financial decisions less intimidating for college students. The way that Chase is choosing to educate us about financial health for free, and reward us for taking interest in our own futures helps me to trust them with how to handle my money.”
Brionna Simmons, a coordinator for the event, said that Chase has plans to return to FAMU in a much larger capacity, but a desire to remain COVIID-19 safe affected the scale of their presence at this time.